العربية

A strategic
investor

in the future of the Nation, with a balanced portfolio of Saudi Champions, delivering sustainable returns for the shareholders

Our investment philosophy
is based on three main pillars

Operate as an engaged investor and steward of companies, governing with strong influence and expertise

Build & maintain an attractive, unique portfolio that offers long-term & sustainable total shareholder return

Adopt long-term capital strategies to deliver continuous appreciation of Seera’s intrinsic value

Seera’s portfolio has evolved into
a diversified portfolio of champions

Travel Platform
Almosafer Travel & Tourism Co.

Saudi Arabia’s Leading Travel Company, Almosafer elevates the journey for travellers to & from Saudi Arabia, the region & beyond, whilst supporting Saudi Arabia’s vision as a national champion for tourism.

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Car Rental
Lumi

Lumi is one of the leading players positioned for acceleration and growth in the land mobility sector, and one of the leading and fastest-growing car rental and leasing companies in the Kingdom of Saudi Arabia.

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UK-Based Travel Investment
Portman Travel Group

Based in the UK, Portman Travel Group is a technology-led travel sector specialist, with a portfolio of complementary travel companies specialized in luxury, business and sports travel.

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Hospitality

Seera Group’s hospitality business owns and operates a network of hotels across Saudi Arabia, including properties in Jeddah, Riyadh & Makkah.

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Investments

As an agile organization, Seera has a strong track record of seizing investment opportunities at the right time and has demonstrated similar strength and agility in its disposals. Investments comprises a shareholding in Riyadh Front, the region’s leading events and exhibition space, as well as selected real estate, equity and debt investments. Seera will continue to invest in its portfolio, governed by rigorous hurdles, as part of its shareholder return and capital allocation strategy.

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Seera presents a unique model that is instrumental to growth and value creation within the portfolio

Robust and flexible financial
position

Able to deploy capital quickly to accelerate business growth and value creation, while maintaining resilience throughout economic fluctuations.

Governing with strong
influence

Operate as an engaged owner involved in the key decision-making governance bodies of portfolio companies to unlock value across the portfolio

Environment of transformative change

Cascade a culture of innovation and rapid change to portfolio entities to accelerate the execution of decision and growth initiatives

Investing in scalable businesses in fast-growing markets

Leverage deeply-rooted history and network within the Saudi market to invest in game-changing opportunities that have created sector leaders.

Extensive experience in building successful enterprises

Instill operational efficiencies and best practices established by Seera across the portfolio with potential to enable cross-buinsess collaboration and synergies.