● The direct integration agreement with Seera is flyadeal’s first in Saudi
Arabia
● Integration will serve Almosafer (part of Seera Group) as customers will
benefit from access to the full range of flyadeal’s products
Seera Group, the leading provider of diverse travel and tourism
services in the Middle East, and flyadeal, Saudi Arabia’s everyday low fares airline and the
Kingdom’s third-largest carrier, have signed a partnership agreement, to directly integrate
Seera’s booking engines with flyadeal’s reservation system.
Seera is the first ever travel company in Saudi Arabia to sign a direct integration agreement with
flyadeal. The new partnership creates a direct channel for Almosafer, Seera’s travel business, to
sell flyadeal’s full range of product offerings including a choice of fare families, as well as
ancillaries such as meals and baggage additions. The direct integration will help improve
efficiency by streamlining the process to make changes to bookings while reducing the time
needed for manual tasks for Seera’s agents.
At the signing ceremony on 27 July 2022 at flyadeal’s HQ in Jeddah, Majed Alnefaie, CEO at
Seera Group said: "flyadeal is an important partner for us and we are pleased to be the first in
the Kingdom to sign a direct integration agreement with them. Our customers can now benefit
from the full range of flyadeal’s offerings and a smoother ticket issuing process. I have no doubt
that this agreement with flyadeal marks the beginning of a very fruitful, mutually beneficial
partnership. Going forward we will work together to ensure the best experiences and best value
for our customers."
Con Korfiatis, CEO of flyadeal, said: "This is the first of its kind partnership for our company,
which will add multiple options to customers through the umbrella of a strategic partnership with
Seera, a major player with extensive experience in the field of marketing travel and tourism
services. Creating a direct channel to provide a full range of booking offers at all price classes,
in addition to offering various products and other miscellaneous services such as seat selection,
meal purchase, added baggage, and others will add value to Seera and flyadeal customers.
Korfiatis added that the agreement will contribute to improving the travel experience and
reaching new customers from a wider segment locally and internationally, by providing greater
options and more flights to travel on the Kingdom’s newest low-cost airline network: "I am
optimistic about the success and growth of this cooperation, especially as it serves customers
and improves the travel experience in the future."
flyadeal’s products will first be available on Almosafer’s omnichannel consumer platforms
followed by its corporate and government platform later in the year. Seera Group continuously
enhances its digital offerings to reflect the needs of the customer and ensure the Group remains
future-ready.
